Is Big Tech forcing profit from COVID-19?
History has shown us that in the wake of economic crises, there are always winners and losers. During the Great Depression, Procter & Gamble successfully cut costs on their advertising campaigns and became a top-seller of a much-needed item — soap. After the 2008 recession, popular US retailer T
Post COVID-19, should we market a greener tomorrow?
The COVID-19 pandemic has been responsible for a significant drop in economic activity, meaning that with this has come a substantial decrease in overall pollution across the globe. Mandatory lockdowns and fears of exposure to the virus have halted worldwide tourism and reduced air travel by up to
5 examples of truly ethical brands
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A simple ethical roadmap
Nowadays, the words “ethical” and sustainable” are often mentioned alongside conversations about branding and marketing. When brands adopt better values, strategies and actions, this encourages consumers to see them as being more trustworthy, credible and caring towards their greater community or
The deeper ethical impact of social media
Studies have revealed that the average online user spends up to two hours a day on social media platforms — the equivalent of 5 years and 4 months in one’s average lifetime. Reports in 2019 also suggest that those between the ages of 12 and 15 spend approximately 20.5 hours online, with almost 70